In an initial meeting, we will discuss the kind of PPC ad you want to run for your Facebook page. There are many different objectives an ad can hope to achieve, whether it's page likes, app downloads, event promotion, and many others. Determine the age, gender, region, and other demographics you would like to target, so your ad is reaching the Facebook users most likely to convert. Next, we set the budget. Pay as much or as little as you want, for as long as you want. Try it out for a week, and if it isn't working, we'll try something new. That's the benefit of us monitoring the ad for you.
We will daily monitor your ad to make sure it is successfully meeting your objectives. If we see a decline, we will make a change. In addition, after each month your ad runs, we will create and deliver to you a report of all the data collected about your ad, so you can see the results of your campaign and what they are costing you.